3 Most Popular Customer Loyalty Programs

Loyalty fits in the proverbs ‘Rome was not built in a day’. Building utmost good faith takes long time. It happens only when your product/service corners a market and makes its way to the top choice of the customers. Its growing demand marks how popular it is. But the cut-throat competition can put it on hold. So, beware!

Loyalty fits in the proverbs ‘Rome was not built in a day’. Building utmost good faith takes long time. It happens only when your product/service corners a market and makes its way to the top choice of the customers. Its growing demand marks how popular it is. But the cut-throat competition can put it on hold. So, beware!

Making the customers loyal can be a cakewalk. Yes, it’s true! Customer loyalty programs can tag you to your customers till long run. Employing these programs can let you go the extra mile in terms of profit earning. Catch the most popular loyalty programs that can give your business a pat on its back by making the customers loyal assets to you:   

Rebate/Cash Back Program: Paytm, Airtel, Amazon, Alibaba and many more web-portals have been banking on cash back or rebate programs. These two programs return customers a fixed percent of amount on a particular purchase. This percentage can be valid for certain period. The customers find it lucrative offer as the cash back will be credited to their balance after some time. Hence, they stay tuned with your every new offer.  

Discount Program: Discount means offering off on the price of the products or services. It allows the customers to take away the product along with the instant benefits of saving few cents or bucks. Let I make it clear through this example.  If the company Nestle wants to exaggerate its chocolates’ sale overnight, allowing 1 % discount on their prices will surely jump up its sale. An overnight miracle in its sale can be noticed the very next day.

Points Program: This allows customers to earn points on every purchase or booking order. Earning points tempts them to be connected with a particular brand or company. They can redeem the points through getting rewards after certain purchase. For example, the company Tanishq introduces loyalty in customers by allotting some points on every purchase of gold product. After certain period, its customer gets reward of earning good points.